Promotional items play an integral role in the marketing plans of most modern companies. Consumers like to get things for free, so having promotional items available can help to boost your company's image in the marketplace. There are so many items to choose from when it comes to investing in promotional gifts. You might think that investing in pens, keychains, or other small items makes more sense than splurging on corporate mugs, but custom mugs can actually prove to be more productive as promotional items over time.
15 August 2018
If you are the head of a company's strategy, chances are good that you have collected a lot of data about your company, about your customers, and about how well your products are selling in varying parts of the nation. However, you might not be as practiced at getting real-world, practical value out of the information that you have gathered. You are going to need to improve your competitive intelligence strategies to get helpful information out of all of your data.
12 February 2016